Thursday, February 26, 2009

LOVE Press: Art Gets New Investors


February 26, 2008 (Chicago)To the age old questions, what is art, who determines its value, who makes one artist stand out form the next and so forth; finally has defined answers; you do. The Board of Investment Art, (www.boardofinvestment.com) an online art investment platform is putting you in the position to answer these questions. www.boardofinvestment.com launched in 2008 by Rachel Edelshteyn, a progressive thinker, business strategist and pioneer in the world of art, has opened the art community to the greater culture. The user-friendly online platform enables everyday people, established collectors, artists, and galleries to display, trade, and promote art freely.

The Board of Investment Art is equal parts inspiration and transformation; a sense of “history in the making” is palpable. The savvy site tracks the investment of art over time in a very inventive way. First, the site enables you to survey graphs for your very own collection or an artists’ work that you have your eye on. The value of a piece is controlled solely by the owner, who has the tools to increase or decrease a piece’s value at their desecration.

More significantly, users can monitor artwork by a series of emotions. These emotions are then tracked by the site and can be used as a search tool or a symbol of how our greater culture is feeling; if “love” has the largest type face in the list, then that is the most common emotion art on the site is conveying to our people. Take it for what it is, or use it as a reflection of our time; in any event there is an art investment in every emotion.
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About The Board of Investment Art
The Board of Investment Art, an online art investment platform, launched in 2008 by Rachel Edeshteyn, a progressive thinker, business strategist and a pioneer in the art world provides the public with the tools needed to participate profitably in the art world. The site holds several million dollars of art, ranging from $50 to $500,000 ticketed pieces encouraging the participation to novice and experienced buyers. The buying and selling of art in tough economic times is a proven investment strategy for the wealthy and elite, but with this platform it is open to the public. With the momentum of change caressing our lives, The Board of Investment Art is a home to the everyday individual to make a difference by testing the common investment strategies.



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